Let's Get to Know Each Other

We pride ourself on being the #1 No-BS Sports Nutrition Store in the South. With locations in Madison, Decatur, Huntsville, plus our online store, we have the coverage and convenience to provide North Alabama with the best products, knowledge, and prices —guaranteed!

Matt McLellan, Founder

I founded Absolute Nutrition in 2009 after discovering an abundance of misinformation and distrust in the supplement industry during my years as an athlete. The supplement industry gets a bad rap—people find it hard to trust the products. It's fair though! A lot of the industry has brought it upon themselves. They've built themselves up on false premises without care for their customers.


I set out to correct that by creating a supplement store that is founded on the principles of honesty and integrity with a well-trained, industry-leading staff. Today Absolute Nutrition has grown from its original location in Decatur to three locations—adding one in Madison, one in Huntsville, and an online store at absolutenutritiononline.com. Our mission is to provide a welcoming, knowledgeable place for anyone from beginners to professionals to get nutrition and supplements tailored to their needs.


I got into this industry because I personally found out that it CAN work, and I want to help other people discover the same thing. These days we have a lot of science backing up what supplementation can do to help improve recovery, performance, and get the most out of our bodies. I live, eat and breathe fitness, nutrition and supplementation. Absolute Nutrition exists to help you cut through the BS so you can find products that WORK, are HIGH QUALITY, and are in the right dosage and combination for YOU.

Protein & Supplements

Find supplements that WORK, are HIGH QUALITY, and are in the right dosage and combination for your body and goals—whether you want to bulk, cut or maintain.

Smoothies & Shakes

We have the healthiest options for smoothies in the area. Clean protein powders and real food to keep it simple, tasty, and healthy!


Meals

Choose from 12+ delicious options every week! All the way from multiple breakfast options, protein bites, cauliflower pizza, various chicken, turkey, and beef meal options and tons more! Click here to see the menu >>

Energy & Focus

Don't let the day get you down. Stop by to get a bang, power bar or check out some of our daily supplements to help you perform at your best... at work, at the gym, and at home.

Protein & Supplements

Find supplements that WORK, are HIGH QUALITY, and are in the right dosage and combination for your body and goals—whether you want to bulk, cut or maintain.

Smoothies & Shakes

We have the healthiest options for smoothies in the area. Clean protein powders and real food to keep it simple, tasty, and healthy!


Meals

Choose from 12+ delicious options every week! All the way from multiple breakfast options, protein bites, cauliflower pizza, various chicken, turkey, and beef meal options and tons more! Click here to see the menu >>

Energy & Focus

Don't let the day get you down. Stop by to get a bang, power bar or check out some of our daily supplements to help you perform at your best... at work, at the gym, and at home.

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Come Get To Know Us!


We'd love for you to come visit us at one of our 3 locations in Northern Alabama: Huntsville, Madison and Decatur.

Store Hours: 
Monday - Friday 10am - 7pm
Saturday 11am - 4pm
Sunday 1pm - 5pm

Huntsville

5000 Whitesburg Dr, Unit 152
Huntsville, AL 35802
P: (256) 489-0101

Madison

7449 US-72 ALT
Madison, AL 35758
P: (855) 692-2768

Decatur

901-C Wimberly Dr SW
Decatur, AL 35603
P: (256) 580-2999