Sports nutrition store
About Us

#1 Sports Nutrition Store

Who we are

We pride ourself on being the #1 No-BS Sports Nutrition Store in the South. With locations in Madison, Decatur, Huntsville, plus our online store, we have the coverage and convenience to provide North Alabama with the best products, knowledge, and prices —guaranteed!

We are the #1 Sports Nutrition Store in the South for all of your sports nutrition, weight loss, and vitamin needs!

We started with a single store 10 years ago and thanks to our great customers we've expanded to three stores!

If you're looking to be apart of a family that cares about you and your goals, look no further! At Absolute you're not just another customer or a number to us. You're a part of the family!

With locations in Madison, Decatur, Huntsville, & Online we have the coverage and convenience to provide North Alabama and the world with the best products, knowledge, and prices — Guaranteed!

Top quality products

Experience the Top quality products with best prices.

10+ years of experience

Serving Alabama’s sports nutrition needs since 2009.

Fast Delivery

Estimated time of delivery is 2-5 business days.

Matt Mclellan

Meet the Founder

Matt McLellan

I founded Absolute Nutrition in 2009 after discovering an abundance of misinformation and distrust in the supplement industry during my years as an athlete. The supplement industry gets a bad rap—people find it hard to trust the products. It's fair though! A lot of the industry has brought it upon themselves. They've built themselves up on false premises without care for their customers.
I set out to correct that by creating a supplement store that is founded on the principles of honesty and integrity with a well-trained, industry-leading staff. Today Absolute Nutrition has grown from its original location in Decatur to three locations—adding one in Madison, one in Huntsville, and an online store at Our mission is to provide a welcoming, knowledgeable place for anyone from beginners to professionals to get nutrition and supplements tailored to their needs.
I got into this industry because I personally found out that it CAN work, and I want to help other people discover the same thing. These days we have a lot of science backing up what supplementation can do to help improve recovery, performance, and get the most out of our bodies. I live, eat and breathe fitness, nutrition and supplementation. Absolute Nutrition exists to help you cut through the BS so you can find products that WORK, are HIGH QUALITY, and are in the right dosage and combination for YOU.

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